Have a Horse For Sale?Let us help! We offer unprecedented services to our clients with horses for sale. For the standard 10% trainer's commission, you receive the following;Photoshoots by Hester Photo Art complete with edited photos for advertisementsFully-edited sales videos posted on YouTubeA page on our website devoted to your horseSales notices on Facebook and Equine.com as well as other equestrian sites Not only can we help you sell your horse to a good home, we may even be able to help you sell your horse for more money. Because we are a part of the national equestrian industry and community, we can contact other barn owners, trainers, coworkers, and friends about your horse's attributes and talent. Having your trainer sell your horse for you often means selling your horse faster, and for more money. Here's why:Connections and Eyeballs. Your trainer knows a lot of people in the horse industry, and it's your trainer's business to get out there and maintain those connections. Many of your trainer's connections are other professionals. Some of those other professionals may have clients looking to buy a horse just like yours. Your trainer also has people walking through his barn every day. Some of those folks are actively looking to buy a horse. Others might buy a horse if they see one they like. Many of them might have friends who are looking for horses. If your horse is in your trainer's barn, all of those people will see him and hear that he is for sale. Financial Motivation. Depending upon the arrangement you have with your trainer, your trainer will earn a commission when your horse sells. The quicker your horse sells, the quicker your trainer gets paid.Lack of Emotional Attachment. Your trainer may like your horse, but they aren't emotionally attached to him. So, they won't be advertising him for sale and half-hoping no one calls!Knowledge and Candor. Your trainer knows your horse, both his strengths and his flaws. So, your trainer can set a price for your horse that reflects your horse's real market value, not his sentimental value. Your trainer will know how to highlight your horse's finer points, and downplay his weaknesses. Your trainer will know where and when your horse is the most marketable, and what sort of buyer will be most interested in him.Marketing Expertise. Most trainers make their "real money" selling horses. So, most of them sell quite a few. That means they know what works, and what doesn't. They know where to advertise, what to say in the ads, what the videos should show and what photos to include.Facilities. Your trainer has the right facilities to show a horse. They have an arena with good footing, and the jumps or other equipment required to show what your horse can do. To make your horse look his best, they have a wash rack, clippers, and other grooming necessities ready at hand. And, the training barn ambience can enhance your horse's value - buyers feel like they have to pay more money for horses kept at nice barns. Time for Appointments. Trainers are usually at the barn all day, every day. So, they can meet prospective buyers nearly any time, not just after work or on weekends. Negotiation Skills. Because they sell a lot of horses, experienced trainers can easily separate the tire-kickers from the serious buyers. When a buyer is interested, trainers know what to do to tip them over the edge into buying the horse. In negotiations, experienced trainers know how far to push different types of horse buyers on price or terms without losing the sale, and they know what is reasonable for the market. In short, trainers know how to close a horse sale deal.
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